Sprigs Floral Designs

A brand identity that incorporates the established brand name with the natural sprigs of the business in a contemporary yet refined manner. The floral deliverables, and creation of them, are the main focus of the target consumer. From imagining, to anticipation, to the reveal, and final event, this identity needed to be elegant, deliberate, and expressive to align with the desires of the audience and convey the designed outcome.