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New brand identity project done. Vasa Munich Ceramics aims to redefine tableware essentials to give people a feeling of premium essential dinnerware at an affordable price range. In an effort to capture the essence of the brand I went into the very foundation of what constitutes dinnerware - a container which holds something (food and drink in this case). I deconstructed the plate into its most basic forms. This allows the consumers to understand what Vasa offers immediately.
Check out the full project on Behance: https://www.behance.net/gallery/80470069/Vasa-brand-identity
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