Grassroots Brand Identity

Brand Identity for Grassroots

See the full project live on Behance

Grassroots is unique food demonstration and staffing company dedicated to promoting good foods that are good for you.

smart by design™ worked closely with the Grassroots to develop brand, identity system, guidelines and digital presence. As the face of the brand began to take shape, it informed how we approached the look and feel of the identity. Every element needed to align with company’s commitment to source organic food.

We’re delighted to see the brand come to life and happy to share the process and outcome.

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