Charlie Papa Alpha Brandmark

Jaythan Williams is the owner of a niche accounting company that focuses on pilots, flight crew, and people who run businesses in the aviation industry.

When he reached out to me last year, I had the opportunity to do a complete brand from the onset, including a new business name.

We settled on Charlie Papa Alpha, which may sound unorthodox for an accounting company, but to the target audience just sounds like "CPA".

We also stuck to a very vivid color palette, drawn from the RGB displays in the cockpit, and balanced everything with very simplified line work.

To see how a very unique brand was implemented on their site, you can see it here: https://charliepapaalpha.com/