Georgie Bedford

Pindrop Concept

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Finally, introducing Pindrop!

For my final major project of university, I tasked myself with injecting the excitement into British travel for British millennials. I found that many of my target audience weren't engaging with their home country's holidays as they found them uninspiring and wanted to explore cultures around the world. Instead of trying to replace international travel, I created Pindrop to encourage mindful and spontaneous travel.

My concept outcomes include a brand identity, website and advertisements, all of which I am exhibiting at my grad show!

I welcome any feedback!

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