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Here’s the first look at our initial concepts for US Loan Company, Transform Credit. The fast and flexible guarantor-based lenders pride themselves on relationships and transparency in order to support their customers and ensure they always offer the best solution.
UNBXD were challenged with the task of creating a distinctive and recognisable identity for the brand along with redesigning their website, digital marketing collateral and email campaigns.
The aim - to visually reinforce their brand values, improve the design and UX of their website, as well as creating consistency and structure in order to cement a seamless experience throughout.
The use of bold and bright colours creates distinction and emotes that the company is solely digital. The use of geometric shapes allows the logo to be applied in a variety of ways as well as acting as a secondary brand mark for social advertisements and backdrops.
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