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Transform Credit | Brand Route 1
Here’s the first look at our initial concepts for US Loan Company, Transform Credit. The fast and flexible guarantor-based lenders pride themselves on relationships and transparency in order to support their customers and ensure they always offer the best solution.
UNBXD were challenged with the task of creating a distinctive and recognisable identity for the brand along with redesigning their website, digital marketing collateral and email campaigns. The aim - to visually reinforce their brand values, improve the design and UX of their website, as well as creating consistency throughout.
For concept 1, we chose to create a stylised infinite symbol, the aim was to convey the infinite ways in which their customers can use their financial solutions to support them.
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