Mooba

Creating an on-demand transport hailing app for the Japanese ski resort market.
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The Japanese ski resort market was ready for a travel resolution; skiers needed specific, on-demand and reliable transport to take them between hotels and slopes, and we were up for the challenge. The branding for Mooba had to standout in an arguably crowded marketplace. We conducted cultural research on Japanese design trends, undertook a fell sweep of competition reviews to ensure that Mooba utilised unique colour ways and ensured we used techniques to emphasise the 'movement' so inherent to the Mooba concept.

The final branding piece satisfied all client requirements and test audiences loved it.