Aron Gagliardo


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Project: Music Packaging & Logo Design
Client: The Joel Pace Organ Trio / Hammond B Records
Work: Art Direction, Logo Design, Package Design, Brand Design, Print Design

I wanted to make the Joel Pace Organ Trio look cool, contemporary and retro all in one.

Many of the initial images I was given were photoshopped by another artist and made the musicians look like a religious group. I liked this one black and white group image best because it's much more natural, even a bit akward.

For the band name/logotype I decided to create it from scratch, again thinking retro/contemporary.

Success: A new direction and brand identity was achieved that stood out from anything the group had done before. This resulted in greater visibility and loyal new fans.

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