The company I work for named Logojoy has rebranded to Looka. This rebrand was done internally and I was the lead designer on this project. I created the Looka logo and brand identity system.
The challenge of this project was to come up with a new name and create a new identity for an evolving brand. Our company no longer only creates logos, we are moving towards a full graphic design platform where you can get any asset you need to start your business.
The solution for this project was designing the Looka brand from the ground up, capturing the brands' excitement and personality in a new identity.
To see the whole project click the link below:
Read the full case study here:
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