Starting any project, which is not their personal presentation but a product for users, designers should be deeply aware: they work primarily not for self-expression, or showing their creativity to the world, or creating something revolutionary new that will make the world go round in opposite direction. They work to solve users’ problems, satisfy their wishes and achieve business goals.
That's why research of different kinds and levels is the integral part of any design project. It may include user research and market research, creating mood boards and sometimes even diving into the history. That's the theme behind a fresh illustration we've made for Tubik Blog. Catch the vibe and welcome to share your ideas about research in design process!
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