Adolfo Teixeira

Betr - Logotype Concepts

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The lighthearted feel of the :b won me over, and apparently it won the client as well... and nothing like a good type to go along with a mark that it's already good.

The concept 1 is based on a pre-made font (Ubuntu) while the concept 2 has a font totally created from scratch by me to go along with the geometry of the mark. Which one do you prefer? 🤔

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