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Etapas en Transición. The second one of my Editorial Lettering series. For this second one I chose an article in Vogue México September Issue. I was flipping through its pages and read this small paragraph in this article that talked about ways you can create a retro-inspired look that a feminine version of Marty Mcfly would approve. That made me smile, so I decided to go with that one. When I started thinking about the design, I immediately got the idea of playing with a very condensed style for the word “Etapas”. For some reason I wanted to explore very thin and sophisticated letterforms that would create a nice balance with the script letterforms on the piece.
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