Ilia Kalimulin


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Rubrending_Tide cyrillic typographu tide rubranding rebranding

We often hear about various REbranding, which is carried out by large companies. I decided to conduct a design experiment and conduct RUbranding for 30 well-known companies in order to analyze how their logos written in Russian letters will look and be perceived. When processing the logo, I tried to preserve the character and plasticity of the font, as well as the key idea of the logo. Let's try to figure out whether it turned out to be done in all 30 cases.

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