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The Weekend University is a project that runs day-long lecture events one Sunday a month at the University of London. The program features high-level talks from three of the UK’s leading psychology professors, doctors, authors and scholars at every event.
After many months of strong growth, the Weekend University began seeking sponsorship in order to reach new goals. They hoped to grow the scale of events in audience and venue size, as well as attract more highly sought-after speakers.
My job was to develop all aspects of their sponsorship proposal from a basic framework provided. Playing on the academic-yet-playful mood of the event photos, I created all styling and heavily revised the content for a more authentic read.
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