Fiona O'Farrell

Handmade Irish Chocolate Brand & Packaging Design

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Handmade Irish Chocolate Brand & Packaging Design typography design logo identity branding irish identity irish design chocolate packaging packagingdesign graphic design ireland branding

Agency: Neworld. Client: Aldi. This is a chocolate concept that I designed in 2016/2017 for Aldi. They wanted to create a brand identity and packaging for handmade Irish chocolate. They requested that we use some gold in the logo to convey the premium quality of the chocolate. The gold I used I was influenced by contemporary plating methods and the fada (accent used in the Irish language) above the 'o' and 'i' which is uniquely Irish. I kept the hand drawn and painted look for the range.

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