Emogi Michelle Porucznik

Oreo x Emogi

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Oreo x Emogi contextual sticker stickers cookie cookies stay playful oreos oreo

Oreo’s “Stay Playful” campaign is all about using the power of a playful spirit to bring people together in a world where the "seriousness of adulthood is sucking the fun out of everything." Utilizing Emogi’s ability to serve up contextual, branded content within 1-to-1 text conversations, we were able to leverage the power of community within conversations to drive participation and context for brand love.

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