Ferza Logo Redesign

Ferza

38 Responses (page 1 of 2)

  1. Gert van Duinen Gert van Duinen

    Smallest project ever, but quite a fun one to redesign. This little project is like an evolution of the previous logo rather than a total reinvention.

    They wanted to use the shield to represent strength and reliability (Ferza refers to Fuerza - Spanish for power / strength). I made the logo a bit more powerful by widen the overall shield shape and thicken those lines slightly. The two lines are meant to shape an 'F', which may be better seen in the examples on both sides. The wanted the blue line to show that they're thinking beyond others. The big logo in the middle is the one they preferred.

    Have a smashing Monday to ya'll!

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    almost 2 years ago

  2. Charlie Isslander Charlie Isslander

    Right one best :)

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    almost 2 years ago

  3. yolky yolky

    amazing!

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    almost 2 years ago

  4. Haziq Mir Haziq Mir

    1st one best :(

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    almost 2 years ago

  5. Roydon Misseldine Roydon Misseldine

    My favourite is the right! amazing work!

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    almost 2 years ago

  6. Samuel Couto Samuel Couto

    Concept nice presented and nicely executed

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    almost 2 years ago

  7. Daniel Keller Daniel Keller

    I like the left one the most.. but I like that the right one looks more like a shield, but the center-aligned line kinda throws me off!

    the middle one is good too, I just prefer the left one because the lines play so well together and the F is more visible to me!

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    almost 2 years ago

  8. Gert van Duinen Gert van Duinen

    @Daniel - Well put... I fully agree!

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    almost 2 years ago

  9. Tomasz Kucharski Tomasz Kucharski

    Nice redesign, I'd for 1st one on the left...

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    almost 2 years ago

  10. Andrew Edwards Andrew Edwards

    Hell, I'd be happy with any of them.

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    almost 2 years ago

  11. ModisanaHlomuka ModisanaHlomuka

    Great, now I have more reason to hate you. Is this the work of the shiny new toy? Actually, doesn't matter, God knows you are badass either way...

    Must have been a difficult choice for the client to make no? Personally like the stylized version on the right. Wait, on the top. I mean, stage left... You get me right? :-)

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    almost 2 years ago

  12. Gert van Duinen Gert van Duinen

    @Modisana - Lol, once that giant Cintiq has been installed and wasting all of your desk space, I'm afraid there's no easy way back. Which means you have to deal it on every single occassion.

    almost 2 years ago

  13. José José

    Left...

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    almost 2 years ago

  14. Gert van Duinen Gert van Duinen

    @José - Definitely...

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    almost 2 years ago

  15. Mani Mani

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    almost 2 years ago

  16. Hian Battiston Hian Battiston

    Pretty good man, but I'm not sure about the F... For me it's more a detail or reflection on the shield. To my mind the first one is the best!

    Great work man, congrats!

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    almost 2 years ago

  17. Todd Burton Todd Burton

    Wow, awesomely sexy icon.

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    almost 2 years ago

  18. Justin Garand Justin Garand

    Fantastic work!

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    almost 2 years ago

  19. Richard Meredith Richard Meredith

    Nice one Gert, love these. Beautiful work!

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    almost 2 years ago

  20. Rudy Hurtado Global Branding Rudy Hurtado Global Branding

    Nice one! are these two related Gert? http://dribbble.com/shots/641779-Logo-Ferza-concept

    almost 2 years ago

  21. OlegZ OlegZ

    This is why I love logo work. Just the simple act of widening a line can have a dramatic impact. That is so clean all around! I would have a very hard time choosing between these.

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    almost 2 years ago

  22. Milosz Klimek Milosz Klimek

    Left is amazing, Gert.

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    almost 2 years ago

  23. Stephen Dyson Stephen Dyson

    So simple yet so so good. Very well executed

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    almost 2 years ago

  24. Benjamin Colar Benjamin Colar

    right!

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    almost 2 years ago

  25. Gert van Duinen Gert van Duinen

    @Rudy - Yes sir!

    @Oleg - You're right. Often times simplicity is the key ;)
    Gotta love my job ;)

    @Milosz @Stephen @Benjamin - Thanks fellas.

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    almost 2 years ago

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