Ferza Logo Redesign


Smallest project ever, but quite a fun one to redesign. This little project is like an evolution of the previous logo rather than a total reinvention.

They wanted to use the shield to represent strength and reliability (Ferza refers to Fuerza - Spanish for power / strength). I made the logo a bit more powerful by widen the overall shield shape and thicken those lines slightly. The two lines are meant to shape an 'F', which may be better seen in the examples on both sides. The wanted the blue line to show that they're thinking beyond others. The big logo in the middle is the one they preferred.

Have a smashing Monday to ya'll!

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