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David Wilson Nunn, Creative Director at BBC Studios, set the brief to propose and design three commercial book titles by Gardeners’ World that could be marketed by BBC Worldwide. Encouraged not to interpret the programme literally, the project included coming up with original and inventive concepts for each of the age groups, keeping in mind that the BBC holds creativity as the ‘lifeblood’ of all that they do.
This outcome was focused on the 50-70 target audience. It encourages a new look at the past time, connecting with it in an even more natural way. It is playful and encouraging, offering the idea of pride both in your body and in your garden.
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