Clever-2

Similar to my previous shot, this particular design was one of the many proposals I came up with for a series of OOH banners, which were supposed to promote the discounts and low fare prices currently offered in-app by Clever, a Romanian e-hailing app.

Unfortunately, even though this idea was selected by the marketing team, it ended up suffering so many changes that I grew quite dissatisfied with the finished product, so I'm only gonna show the ones close to my heart lol.

The struggles when working with marketing :'(

Posted on May 10, 2019

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