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While sketching the flow for this digital product we had to ensure each section was fulfilling a primary user need which we had identified earlier in the design sprint.
We were mindful not to cram too much functionality in - too many choices can have a detrimental effect. Studies have shown that too much choice correlates with a user’s unhappiness.
We try to keep things a simple as possible so everyone is 🙂
Show some L if you like the simpler things – how do you achieve it?
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