Heidi Hendricks Wartelle

Search & Win | Xbox Search + Kinect experiment (2013)

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Search & Win | Xbox Search + Kinect experiment (2013) experimentation games for windows xbox live user research copywriting design content design content experience user experience creative collaboration user centered design xbox xbox 360 microsoft

CLIENT: Xbox R&D
MARKETS: US, UK
(US version shown)

CHALLENGE
Enable R&D team to research the extent to which Xbox users convert on entertainment products by first making in-console searches

SOLUTION
Design an interactive experience that successfully guides and engages US and UK users to complete enough movie and TV searches to run a regression analysis

HOW I HELPED
► Designed concept and user-centered content
► Designed sweeps in collaboration with stakeholders to drive curiosity and reward engagement
► Collaborated with designers to produce creative, achieve partner sign-off, and publish interactive experience

OUTCOMES
► User engagement exceeded expectation within limited publishing and promotion window
► Regression analysis successfully completed; client satisfaction level exceeded expectation

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