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CLIENT: Xbox R&D
MARKETS: US, UK
(US version shown)
Enable R&D team to research the extent to which Xbox users convert on entertainment products by first making in-console searches
Design an interactive experience that successfully guides and engages US and UK users to complete enough movie and TV searches to run a regression analysis
HOW I HELPED
► Designed concept and user-centered content
► Designed sweeps in collaboration with stakeholders to drive curiosity and reward engagement
► Collaborated with designers to produce creative, achieve partner sign-off, and publish interactive experience
► User engagement exceeded expectation within limited publishing and promotion window
► Regression analysis successfully completed; client satisfaction level exceeded expectation
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