Kevin van der Wijst

Polder - Logo

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Polder is an Amsterdam-based startup that develops software providing companies with an ecosystem for their internal communications. With Gusta, we worked together with their team from strategy and concept, to the design of the platform and its branding.

For their logo we wanted to capture the power of speaking and having an equal voice in the company, the simple editor of the platform, and an abstraction of the Dutch polder landscape – which is partly what the name is derived from. A little easter egg is that the orientation of the logo actually makes up the letter 'P' as well.

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