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See our first shots for project background.
What does trust and responsibility look like? What color is it? Can you even define it? These are just a few of the thoughts going through our minds as we took on this project. What made this identity so challenging, and intriguing, was figuring out a way to visually display a concept that means something different to everyone.
It didn’t take us long to realize that we needed to think about this more broadly. We began developing what is known as a mind map. A mind map is a diagram drawn out to visually see your thought process, and how all of these thoughts connect to each other. It’s the same process AI (like Siri) goes through before giving you the solution to your question.
This idea of the mind map is was led to the creation of the logotype (above) and the visual identity system (below).
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