J.D. Reeves

Chris Fox Brand

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Chris Fox Brand color palette serif play videography icon type oklahoma identity brand branding logo typography

Brand identity for my friend, Chris Fox.

The icon is a C letter form created by overlaying a play icon onto a circle. The 3 components represent Chris, his clients, and his audience. These are the 3 components that are brought together by the stories that he tells. The play button is what connects the audience with those stories.

Because he is an individual in an industry landscape of companies, the goal here was to lean into the fact that Chris is one person. So the brand needed to feel human, not corporate.

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