Erik Herrström

Spotify 2018 Wrapped

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In a year when some used to data to drive us apart, 2018 Wrapped proved its power to bring us together. Spotify’s annual celebration of the year in culture took the form of 350 unique colorful OOH executions across 12 global markets, a website visited by over 35 million fans and 400,000 artists, and an invitation to fans to share their year in listening on some of the world’s biggest digital billboards.

This work was created at Spotify in-house with external partners in local markets.

Design case study here:

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