Forza Horizon + London dash launch (2013) | US Home, Xbox Live

Clients: Xbox Live, Forza Horizon, Comedy Central
Market: US
Role: Home Producer, Content Manager, Content Designer

SITUATION
Dual launch of the highly-anticipated London dashboard for Xbox Live and Forza Horizon for Microsoft Game Studios.

CHALLENGE
Design a deeply delightful and engagaing Home experience (hero, scene 7, and scene 8) for the launch of a highly-anticipated new dashboard in the US locale, the largest-trafficked Xbox marketplace in the world.

HOW I HELPED
► I was the only team member to extensively experiment in Beta environments with content/copy design for the London dash. For this historic launch, I created content/copy that was audience- and brand-aligned and also designed to work with the visuals I chose.
► The learnings I gained from that rigorous experimentation helped me deliver the most successful dashboard launch to date on Xbox Home. Moreover, they were key in helping me deliver a 70% increase in engagement across the fiscal year.

RESULTS
Above projected audience engagement (CTR) at launch and across fiscal year.