Heidi Hendricks Wartelle

Forza Horizon + London dash launch (2013) | US Home, Xbox Live

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Forza Horizon + London dash launch (2013) | US Home, Xbox Live xbox live xbox 360 xbox interaction design analytics partner collaberation product launch brand coherence brand alignment visual  identity copywriting targeting digital publishing content programming content management content experience user centered design

Clients: Xbox Live, Forza Horizon, Comedy Central
Market: US
Role: Home Producer, Content Manager, Content Designer

SITUATION
Dual launch of the highly-anticipated London dashboard for Xbox Live and Forza Horizon for Microsoft Game Studios.

CHALLENGE
Design a deeply delightful Home hero and scenes 7 & 8 experience for millions of eager Xbox users and gamers.

ACTIONS
I was the first team member to experiment with designing headlines for the London dash. For the launch, I designed headlines that were brand- and audience-aligned and worked with the visuals I chose.

RESULTS
Above projected audience engagement (CTR).

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