Paul Lapkin

Chronic Ink Home

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Hey Guys,

Long time no see! It's been a while since I posted my last shot (almost 1 year now 😅). I'm still trying to figure out how to balance my work and stay active on Dribbble.

Here's the homepage we redesigned for Chronic Ink last year. Together, we learned microcopy has a significant impact on UX. Changing the CTAs to "Tell Us Your Idea" dramatically increased our conversion rates.

With that said, you can check out the live site here:
https://www.chronicinktattoo.com/

I'm excited to hear what you guys think. You can view the full size in the attachments.

Have a great day! Cheers 🍻

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