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One of our growth hacking project has been recently released! It's "Czech Design" section on GLAMI. We want to support and highlight Czech (local) brands and support their story.
This decision has been made after a Fashion Research that we've done at the end of last year. We've launched a questionnaire asking people about sustainable and local fashion and realized that people want to purchase these kind of a products — they just don't know how or where to find them.
They also said that these product are not tagged properly and that 62% of respondents would be influenced by the unethical and unsustainable way of producing their fashion. Meaning that if the working conditions and environment were not fair and safe.
This motivated us to create a special place for them at our fashion search engine. 💙
Product on by GLAMI by Girls Without Clothes.
More interesting stuff on my Behance & Instagram profiles 🤟🏻
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