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Making Personal Identity is the most challenging task for Visual identity designer. As a Designer I feel that my brand mark should be different from others at the same time it should look Elegant & Friendly Vibe.
I make my Initial Letter R and incorporated with my full Name as a Brand Mark, Everyone has their own Style in Crafting the Brands, I used Lemon Yellow/Black Primary Colours and Secondary Colours white/Gary, black is my favourite color from my childhood.
Typography meant to appeal to different ages so I use ‘Proxima Nova’ font family for Typeface.
Coming to the Abstract I used geometric shapes Resembling letter mark R, I Though the structure of the pattern should be meaningful and attractive.
It defines the Mood & appealing of Visual Identity.
follow me on www.instagram.com/rajeshpatnaik.in
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