Sarthak Kathuria

USPS rebranding

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USPS rebranding interior design product design illustration design environmental design customer journey map branding graphic design art direction space branding ux ui ethnography

We started by defining ‘places’ and ‘spaces’, and how experiential design can become a valuable tool in the transition. I picked the Post Office because everyone, as a rule, hates to make a visit there. They are seen as rather dull, dreary buildings with long queues, filled with a lazy and belligerent staff (as highlighted by ethnography).

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