Sarthak Kathuria

Revolutionizing USPS

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Considerable brainstorming got us to the visual metaphor of dashed lines to represent tiny mail envelopes, as seen when travelling in time and space. The idea was to potentially make people realize the magnanimity of ‘Magic Mail’, and hence see the bigger picture. Meanwhile also setting base for a vivid wayfinding system, telling the tale of mail. The secondary discourse was about our technological fate as a species versus our frequent urges of nostalgia.

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