Joe Montefusco

Going Through It ⚡️

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A favorite title art concept for a podcast that we just launched here at Mailchimp!

The concept behind the show is that the amazing Ann Friedman interviews powerful women who have at one point faced down a difficult situation and had to decide to either quit or keep going. I wanted to illustrate that tension by literally pulling the letterforms in one direction then the other. I then used contrasting colors and textures to help add to that feeling of stress and difficulty.

While my concept wasn't used, it's still a great show! Check it out wherever you put podcasts in your head.

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