ueno. Gene Ross

Patient Journey

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Motion study for the new Better Therapeutics website we recently launched. We needed to design a solution for these journey modules that was flexible enough to adapt to different types of content but also immersive enough to help properly tell the story. I'm naming this design pattern the "imploding modal"

We worked with the team at Better Therapeutics to help elevate their brand and completely reimagine their online presence. Starting from scratch we kicked off the project with a week of brand immersion followed by a quick sprint to help define the new user experience as well as set a new visual direction. From that point forward we began working with Better setting up several photoshoots as well as a day long video shoot that involved flying patients across the country to tell their stories as to how Better had a positive impact on their lives.

More to come!

I'm also hilarious on twitter and pretend to be an adventure photographer on instagram.

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