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Frotels, not just another travel booking website, but a revolutionary concept of hoteling - lets you experience luxury at the fraction of a cost, by introducing a pay per hour model, where you only pay for what you consume.
A win-win for hotels at the same time for travelers, as it exposes the hotels to a completely new audience which had this mindset for these hotels as being ‘expensive’, and thus end up increasing their day to day occupancy rates.
So, we got to put our hands in the complete revamp of the booking platform of this largest network of hourly hotels in India.
One of our major goals from the start was making their overall messaging more clear, simple and consistent as it is a new concept, and creating the right product awareness is an important aspect here.
Along with that, we worked on making the user flow more engaging, intuitive, and ofcourse - visually attractive.
Sharing a few excerpts from our work.
Read the complete case study from here. Thanks
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