Trevor Kinkade

Adventures in Caving

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AIC is a fictional company with global ambitions to provide timeless experiences through unique caving expeditions while preserving our delicate cave ecosystems.

The solution is ‘AV’, a sharpie’d mark depicting a stalagmite and stalactite. Here, Adventures in Caving shows its fun side with a marker drawn word mark and contour lines referencing the scribbled up map in your tour guide’s back pocket.

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