Just like in architectural design, up to 80% of the stuff you do for a digital project never goes live. It doesn't mean this stuff is not good enough; there are tons of reasons why designs could be approved or rejected for the final production version.
Here you can see some artifacts of brand identity work we did for Mozilla Labs. The team decided to move forward with the word mark only tho. However, the header/hero illustration still incorporates it. We love the logo sign and hope that one day they'll start using it as well.
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