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Empathize: To understand the user's pain points so that we could create a solution, this is something all of us do as designers irrespective of which field we're in.
We finally wrote our own book that explains how and why we should implement design principles in an organization for it to become successful. There are 7 Principles and this one is the first.
If you're interested in reading the ebook- here's the link. Hope you like it- https://amzn.to/2HNf6Xk
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