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We worked alongside a client of ours to help produce a variety of ideas centered around a daily theme. This exercise was to help them envision new ways to visually approach their brand. Each day, we received a theme and the sky was the limit on what we could have produced. Most of it is subjective and sometimes it could have been abstract—it's really about how each theme resonated with us at the moment and how we choose to execute it without many constraints.
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