Chris Hudson

Summer Collection

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The latest Fortune & Glory tee ready went live for pre-orders last week.

I love the design process for every tee that I've done, sometimes going overboard and spending several days getting it right - but always tend to forget that with every release there's time needing to be spent setting the product up, managing the social marketing, prepping assets for social, creating the product copy, sourcing the right printer and then eventually fulfilling the order.

For this release, I think the time spent getting the products live on the shop, facebook shop, switching site assets over, creating bitly links and various other e-commerce / marketing chores came in at nine hours over 24 hours - after the day job.

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