Charlie Coombs

Design Challenge: Gatorade Rebranding

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After seeing @Allan Peters Gatorade rebrand and noticing how many designers in the community wanted to take a stab at their own version, I knew wanted to throw my hat in the ring too! It's kind of become an unofficial design challenge which is rad. How many different ways can you make a "G" and a lightning bolt work together?

I started by creating custom type similar to what Gatorade already has established with bold slab serifs but I also wanted the word mark to have a more modern sports vibe. I worked with my letterforms negative space and tried to create a new mark that not only remains legible, but represent the brands sporty attitude moving forward into the future of sports marketing. Let me know what you think and thanks again @Allan Peters for the inspiration.

Let's work together!

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