Imarc Paul Kelley

A Human Approach to Security

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A Human Approach to Security sketches human cybersecurity type brand strategy process illustration logo branding

Friedman, LLP tasked us with rebranding their new Cybersecurity Consultancy, CyZen. Their thoughtful and practical guidance brings peace of mind to those trying to wade the dark waters of cybersecurity.

We sketched some concepts that solved that problem, but none better than the ensō. The modified circle of enlightenment reflected everything we were looking for: technology and tranquility, harmoniously blended.

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