Early stages for a scandinavian brand which manufactures nordic clothing (very durable), tailored by hand and in style of the northern tradtion. The identitiy should bring it to the 21th century without losing the tradional und high quality feeling behind it.
At this Stage I’ve come up with two minimalistic ideas in mind.
At first I wanted only to reproduce the mood of an old »rune« with just the Type (DIN) and the letters.
At the second sketch, I’ve taken the rune for the letter »n« and added a subtle vintage touch to it, to contrast the very strong character of the typo.
Enough of my blabla :).
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