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This abstract mark was created as a concept icon for a company in the banking space. The golden ratio was used to create visually pleasing shape symmetry that views as a simple, and identifiable mark. Using a color palette with a bold blue helps to create associations with trust, loyalty, and confidence which are very important when it comes to b2c and b2b relationships. The secondary yellow color helps to bring a fresh, positive energy to the mark-creating a strong contrast for easy viewing.
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