Calculating Customer Lifetime Value (infographic)

Customer-ltv

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9 Responses

  1. Jason Caldwell Jason Caldwell

    An infographic for KISSmetrics.

    almost 2 years ago

  2. Emily Campbell Emily Campbell

    I really like your color choice for this. The pinkish red blends perfectly on the tan with just enough contrast. I also really like your visuals (the emoticons in the pie chart are great!). One minor grammatical note - shouldn't the bottom be "People pay you, not pageviews" with a comma? I dunno - it's so bold and conclusive that the erroneous period really stood out.

    likes

    almost 2 years ago

  3. Diesel Laws Diesel Laws

    Gorgeous and simple. Love the consistency in the colours.

    likes

    almost 2 years ago

  4. Jason Caldwell Jason Caldwell

    @Emily Brophy - thanks so much for the kind words! I really enjoyed putting this one together. I wanted to take a couple risks - using pink on something that's quite technical, and using that combination of Helvetica and Garamond Premier.

    Also, thanks for the feedback on the tagline at the bottom. We've been playing around with that a bit and it definitely helps to get another perspective. Thanks again!

    almost 2 years ago

  5. Jason Caldwell Jason Caldwell

    @Diesel Laws - thanks man! Much appreciated!

    almost 2 years ago

  6. Jonathan Remulla Jonathan Remulla

    I love the Tufte-esque color scheme. You definitely have a great sense for info graphics...I am following you and can't wait to see more...

    likes

    almost 2 years ago

  7. Jason Caldwell Jason Caldwell

    @Jonathan Remulla - thanks so much for the compliments!

    almost 2 years ago

  8. Erika Podlovics Erika Podlovics

    Love this and have to agree with @Jonathan Remulla - can't wait to see more

    likes

    over 1 year ago

  9. Jason Caldwell Jason Caldwell

    @Erika Podlovics much appreciated!

    over 1 year ago

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