If you know UFC, you know they’re the global icon for combat sports. We designed their entire digital ecosystem from the ground up starting with the website.
So far, huge wins. We increased overall desktop sessions and page views. More than doubled mobile editorial engagement. Lifted inquires for UFC.TV subscriptions by over 50% — and extended mobile time spent on athlete pages by 600%.
We built an incredible partnership with UFC, helped them step away from what they were, and proved that UFC is much bigger than the Octagon. From humanizing the athletes, glorifying the events, and revealing behind-the-scenes secrets, our design system was built to scale.
And the website is only the beginning…
See more at https://fantasy.co/work/ufc
@Minh Pham ✪
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