Big Kahuna Imperial IPA Graphic

This limited edition beer is an imperial version of Hawaiian Style Pale Ale, the brewery's flagship beer.

Historically, tikis were carved with a face that would represent a specific character trait. This tiki was illustrated to represent the traits of the beer: strong, bold, imbalanced and tropical. The spears were added as a nod to the name of the brewery, Spearhead.

Jon Allison
Simple and distinct brand identity systems.

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