Larry Levine

Stone Brewing Mascot (Concept)

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In an effort to continue evolving in Procreate, ultimately trying to cut down on the brand identity concepting/development process while improving my illustration skills, I wanted to take on redesigning a brand "mascot". So, I picked something near and dear to my heart, from a subject-matter perspective, beer. I tried to rework the Stone Brewing Demon mascot to be more symmetrical, stylized, and intimidating. As always feedback is welcome. I'd love to hear if these work and if so, which is your favorite?

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