Eduardo Kerr-Oliveira

DriveTribe Branding

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I was lucky enough to get this one approved. The truth was, no one ever asked me to do this work but I saw the opportunity for improvement, did the work, prepared a deck and did the pitch to my PO and the company CEO. Kind of a happy ending story and really helped the product overall.

I’m planning on posting more about this work here but for now adding only 2 attachments:
👉🏼 First one shows the black and white exercise with size stress test
👉🏼 Second one heroes the new red colour I added to the branding as a secondary colour. Little by little adding this bad boy to the entire product.

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