Hevue - Logo Concept 2

My second logo concept for the cosmetics brand Hevue.

Hevue is a new hair care brand that will be opening stores in NYC, San Francisco, and LA later this year. They're a youthful yet confident brand that's dedicated to high-quality health and beauty products.

I really enjoyed making this logotype! I feel it fits the brand's brief, resonating with mostly women in their 20s yet still bold enough to be used by anyone else. I also wanted to create a type that would look great in all 3 of their big future locations.

Let me know what you think of this design below!